Rebranding.

At work.

Throughout the years, we, at Kentaur, have worked towards building a good and solid reputation so that our customers and end users know who we are, what we stand for, and that our workwear is innovative, functional, comfortable, and of good quality.

At the same time, you can be assured that the products deliver what they promise – and that we, as a company, do the same.

With our own production, a well-functioning supply chain, and skilled employees in all key positions, all the components are in place to continue this journey.

We want to remain your preferred choice, and to ensure this position, we made the decision in 2023 to refine our narrative.

 

Made for people.
At work.

Kentaur is still the same company! Created by people at work, for people at work.

We are the same, so you do not need to worry about not recognizing us tomorrow. You can still make the same demands of us and our products – in other words, we are giving our ‘packaging’ a lift so that it better reflects the content.

Our new brand promise ‘Made for people. At work.’ is our promise to you.

And it is supported by our four brand pillars, which embody our DNA and future journey:

 

Danish at heart. Global in mind.

Danish business ethics, values, accountability at every level, and equitable dealings. All are integral to our high professionalism and commitment to providing the best possible service. Always.

Moreover, we think and act with an insight and perspective that extends far. And wide.

 

Driven by the challenges.

At Kentaur, we do not believe in stagnation as a state of being. Therefore, we never rest on our laurels but cultivate the next challenge and innovation. This applies to factors that drive the market now and in the long-term perspective in terms of business models and product development.

And always with our customers’ success in sight.

 

Good Look. Great Work.

Not all heroes wear capes, but many wear Kentaur.

Because our workwear is more than just that. It’s designed to stir emotions and make room for excitement, joy of work, passion, pride, and identity. Kentaur stands for quality, design, comfort, and functionality all in one. And in every single detail.

 

Fast. Flexible. Fulfilled.

Kentaur boasts inhouse production and full control over the value chain from start to finish. This makes us agile, flexible, and efficient. It also enables us to meet our customers’ specific demands and desires. 

Moreover, we are the only major producer focusing on light workwear for the Textile Service segment.

 

During 2024, we will release our new storytelling bit by bit through our written and visual communication.

We are excited to share our story with you!