At Kentaur, we are conscious of how we communicate about our sustainable initiatives and guide you towards products that contain more sustainable materials and/or are produced in a more responsible manner.
We admit that it's not easy. The downfalls of greenwashing are numerous, the documentation requirements are high, and the risk of providing misleading information is significant.
We strive to be ethical, sincere, and transparent throughout the entire supply chain and towards our customers and the end users of our workwear.
We aim to avoid the common clichés when describing our work, as they tend to confuse and mislead. We actively support the collective sustainable development by implementing and embedding the wave of new legislation well in advance. We aim to go beyond what is legally required of us, thereby driving the industry towards a more sustainable direction.
It has been, and continues to be, an enlightening journey for us to communicate our work with responsible production and materials. How do we guide you without misleading? On this journey, we receive advice from companies like The Textile Revolution, which provide us with the necessary support and help to act ethically in our communication and guidance.
Beyond Responsible Choice
Years ago, we labeled all products containing more responsible materials and/or relevant certifications with a green Sustainable Kentaur-logo. We realized this could be perceived as misleading, so we decided to remove the logo and change the wording to Responsible Choice on the respective products. All in an effort to better guide you in your selection of workwear.
However, today even the term Responsible Choice is considered misleading if we are not very specific about what makes the product a more responsible choice compared to products made from conventional materials. We want to be specific, but we also want to make it easy for you to quickly identify the product that is a more responsible choice.
Our Choice
Therefore, we introduce Our Choice.
Our Choice is the umbrella concept for our work with CSR and sustainability. It replaces both our Work Wear and Care-concept and the Responsible Choice-label on products.
Our Choice encompasses our work within:
Our Choice Materials
Our Choice Materials encompasses materials we have hand selected due to their characteristics. Whether it be innovation, circularity, social and/or environmental impact.
In other words, it is materials that go beyond the conventional. And they are our recommendation to you.
Our Choice Materials replaces the previous classifications but evolves as new and innovative alternatives to conventional textile materials enter the market.
Currently, the materials classified as Our Choice Materials include:
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TENCEL™ Lyocell
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TENCEL™ Lyocell x REFIBRA™
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Recycled polyester and recycled cotton from post-consumer textiles
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Certified recycled polyester from post-consumer PET bottles, GRS certified or Unifi REPREVE®
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Fairtrade® cotton
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Mass-balance sourced Better Cotton
Our Choice Materials does not secure a lower impact of the finished product itself as there are other parameters that need to be addressed as well. Therefore, these materials are not a miracle cure and inherently have a negative impact. The current Our Choice Materials are thus only a step in our journey. And we are more than happy to share our knowledge on product impact based on life cycle assessments.
Want to find products with Our Choice Materials? Search for them through the search bar or use the filter.
Want to know more about the different materials? Read more here.
