Gosch x DBL Wulff Kiel x Kentaur
The right workwear is much more than just a protective layer against dirt. It is an expression of identity, professionalism, and a strong team spirit. Jürgen Gosch, the founder of the German GOSCH restaurants, understood this all too well when he set out in search of the perfect workwear. That's where he saw Kentaur and Wulff Textilservice as the ideal partners for this important task.
Armed with his vision, GOSCH approached Wulff Textilservice, and subsequently, we were also introduced to their visions. With their thoughts and ideas in mind, our designer Masaaki immediately began sketching various ideas and sourcing the right materials. Recognizability was crucial, as GOSCH wanted to connect the many restaurants in Germany with the same workwear. Hence, it was crucial that the workwear was both functional and also embodied the essence of GOSCH.
Red was a key color that best represented the identity because of GOSCH's well-known red logo. The red button was, therefore, chosen as the perfect complement. However, the project did not end with the design decisions. The perfect workwear also requires the best care. That's where Wulff Textilservice, a renowned textile service company, came into the picture, working closely with our team at Kentaur to find the perfect solution for GOSCH.
Our joint efforts led to the creation of a collection of workwear that is not only functional but also stylish. Moreover, it fosters a sense of unity. The standardized design visually united GOSCH employees into one team in no time.
Thanks to Wulff Textilservice and GOSCH for their trust and excellent collaboration.